PRIMAL EXPANSION LAB
One figure, generated a hundred ways, sorted into four kinds


A generative character collection. One body, one hat, one set of gold linework, run through a system that varies the material, the palette and the ornament until no two come out the same — stone, copper, glass, camouflage, oil-slick iridescence, a hundred of them and more.

They are sorted into four kinds, and the kinds are printed on the collector card in his own type: PRIMORDIAL, PRIMITIVE, CARDINAL, ELEMENTAL. Each character carries a name and a number — Nistru Gua M1, Alegna Roj M3, Luc Tan M6 — and each is issued in a gold capsule, the Collector Edition, with the figure suspended inside it like a specimen.

Made at Primal Lab, the studio the Primal universe came out of, where 3D objects were issued on-chain rather than manufactured.
- Medium
- Generative 3D character collection
- Role
- Founder and creative director
- Client
- Primal Lab





