3D & Digital2022produced

PRIMAL EXPANSION LAB

One figure, generated a hundred ways, sorted into four kinds

One character close up: a stone-textured figure in a wide hat, its body and collar drawn all over in fine gold linework
Four variants of the same character side by side — iridescent, red, stone grey and turquoise — each with the same hat and gold linework
Four variants. Same figure, different everything else.

A generative character collection. One body, one hat, one set of gold linework, run through a system that varies the material, the palette and the ornament until no two come out the same — stone, copper, glass, camouflage, oil-slick iridescence, a hundred of them and more.

A collector card showing three characters under the headings PRIMORDIAL, PRIMITIVE, CARDINAL and ELEMENTAL, named Nistru Gua M1, Alegna Roj M3 and Luc Tan M6, above a gold capsule marked Primal Expansion Lab Collector Edition
The four kinds, the names, and the capsule. His own card, and where this page gets its title.

They are sorted into four kinds, and the kinds are printed on the collector card in his own type: PRIMORDIAL, PRIMITIVE, CARDINAL, ELEMENTAL. Each character carries a name and a number — Nistru Gua M1, Alegna Roj M3, Luc Tan M6 — and each is issued in a gold capsule, the Collector Edition, with the figure suspended inside it like a specimen.

About a hundred variants of the character laid out in a grid, sorted by colour from red through stone, blue, purple and green
The whole run, laid out. Sorted by colour, not by kind.

Made at Primal Lab, the studio the Primal universe came out of, where 3D objects were issued on-chain rather than manufactured.

Medium
Generative 3D character collection
Role
Founder and creative director
Client
Primal Lab

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PRIMAL EXPANSION LAB · 3D & Digital · Ovidiu Bojor · Work & Design Archive